behind the look

Viorela Coman

Makeup Artist

Talks us though her Vogue Italia shoot!

Viorela Coman is our amazing featured artist in this month’s Behind The Look with her blooming beautiful Vogue Italia shoot! Whether she’s discovering the newest green beauty products for her kit (Like our trusty Dr.Lipp of course!) or working with brands such as ASOS and Stylist, we couldn’t wait to hear more about Viorela! We loooove her!

With her signature beauty look of feminine, soft, fresh make-up, this shoot was ‘inspired by a visit at Tate Britain museum – seeing the painting Ophelia by Sir John Everett Millais has really struck a chord inside me and this was the starting point. My talented photographer friend Robin Jade was kind enough to plan the shoot at her place where she had beautiful natural light in her bathroom. We needed it to be a comfortable and private setting so that our gorgeous model Grace could feel at ease. For me the excitement lays in the early stages of the shoot – so going to the flower market and picking the flowers for the shoot was definitely a highlight. I believe in the chemistry of the team so I tend to let it flow naturally, the shoot was so nice and relaxed even though we had little time on our hands to shoot…3 to 4 hours. When the team is strong I think you can achieve a lot in little time. We wanted the pictures to look clean and simple. Robin did a great job in capturing the most amazing natural light possible and was an amazing acrobat because most of the time she needed to keep her balance shooting from above the bathtub!’

Nov 2018

I love its versatility – I use it in various ways from lip balm to highlighter, I ca use it for glossy lids, texturized eyebrows, I can even use it as a top coat for nails on models – it photographs beautifully!

Nov 2018

For this super fresh look, Viorela used Magic Cream from Charlotte Tilbury paired up with strobe cream by Mac and a dab of concealer where needed, paired with a cream blush and lip gloss. To recreate this #GLOWGOALS look at home, ‘prep the skin by using a mild exfoliating mask like the Glycolic Peel from Caudalie and then moisturise your skin. Use a nude-pinky shade of satin finish lipstick on your lips and also cheeks.’ And voila…beautiful dewy skin!


And when it comes to beauty must-haves, Viorela is ‘addicted to hydration in any possible way. So I couldn’t live without organic oil and definitely mascara. Mascara can get you a long way in life!’ The former IT worker explains how her grandmother is behind the discipline of her beauty regime as she used to show her how to massage moisturiser into her skin every day – ‘today my beauty regime is quite simple: I use a serum, topped up with moisturizer mornings and evenings. I use them on freshly cleansed skin. If I go out I also use an SPF 50 spray all over my face.’


Just like our Dr.Lipp ethos, Viorela is lover of all things green and ethical beauty. ‘As make-up artists we use a lot of products and disposables. Before investing in products we need to be aware of the brand that we invest in:  does it involve animal testing? Is the packaging recyclable? Do they sell refillable items? Are part of the profits invested in developing communities? Information does help and I am looking forward to seeing the profits and market shares shift from big brands who are more concerned about money to smaller companies that choose to act ethically and protect our planet by doing so.’

Thank you Viorela for being such a shining star in the green beauty world!